CIRCULR. is driving the transition to a circular sports industry in Europe. Together with sports clubs, recyclers, brands, and sponsors, we transform used sports gear into raw materials for the next generation of sports products. When you see the CIRCULR. mark on a product, you know it has been designed to stay in the loop.

 

About us

CIRCULR. is driving the transition to a circular sports industry in Europe. Together with sports clubs, recyclers, brands, and sponsors, we transform used sports gear into raw materials for the next generation of sports products. When you see the CIRCULR. mark on a product, you know it has been designed to stay in the loop.

 

About us

Made of sport

Today, most sportswear is designed for performance, not for a second life. Once worn out, its journey ends. We believe that valuable materials deserve another lap. 

Developed with leading recycling partners, yarn spinners and knitting specialists, Made of Sport transforms retired polyester sportswear into premium performance fabrics that keep resources in circulation and sport in motion. 

Together, we help brands create future-ready circular sportswear, supported by recognizable labeling and a Digital Product Passport (DPP) that enables transparency, traceability and future recyclability. Scan to discover how sport becomes sport again.

We keep sport moving

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White-label & B2B production

Fully circular jerseys, sports socks, bibs, and other sports products.
We work with production facilities around the world and can deliver what you need under your own brand, including full CIRCULR. labeling and Digital Product Passports (DPP). Contact us to explore the possibilities.

Or are you looking for sporty, sustainable circular products with your company logo for sponsorships, employees, or sporting events?
Discover our standard B2B catalogue by clicking the link below.

B2B catalogue

Recycling

Together with a selection of innovative recycling partners, we process and revalue sports gear into new raw materials. We analyze incoming materials and select the most suitable circular solution, from reuse to high-quality recycling and upcycling. This keeps valuable materials in the sports supply chain and prevents waste.

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Collecting

Through a nationwide collection network, we give sportswear and equipment a second life. We collect via sports clubs, and large events, all connected through one platform. 

This makes collection simple, visible, and impactful. Users can easily return their products, while brands can optionally offer incentives toward new purchases. This ensures sports equipment doesn’t disappear, but re-enters the value chain.

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Mini documentary



Broadcast on Binnenstebuiten, KRO-NCRV