CIRCULR is a sports label committed to building a fully circular and climate-neutral sports supply chain in Europe. Together with sports clubs, recyclers, brands and sponsors, we give old sports gear a second life by reusing it or recycling it into new raw materials for the next generation of sports products.
We invite sports brands and manufacturers to join our loop and accelerate the circular transition. Gain access to our collecting network and to fabrics, yarns, and plastic granules made from recycled sports materials.
All products are supported by the Circular Made of Sport label and the Digital Product Passport (DPP), which records all relevant data on origin, composition, use, and take-back.
Through a nationwide collection network, we give sportswear and equipment a second life. We collect via sports clubs, and large events, all connected through one platform.
This makes collection simple, visible, and impactful. Users can easily return their products, while brands can optionally offer incentives toward new purchases. This ensures sports equipment doesn’t disappear, but re-enters the value chain.
Together with a selection of innovative recycling partners, we process and revalue sports gear into new raw materials. We analyze incoming materials and select the most suitable circular solution, from reuse to high-quality recycling and upcycling. This keeps valuable materials in the sports supply chain and prevents waste.
